Communication Arts
S H I N E O N L I N E!
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Design is not just what it looks like and feels like. Design is how it works. |
What I offer...
WEBSITE DESIGN
Do you need a professional who can create a fully optimized, beautiful, custom website that speaks directly to your target audience? In this digital world, your website is your online storefront. So you need a website that draws people to the front door. I have learned how to analyze organizations and businesses to create websites that address the specific business' needs, as well as all of the best strategies to pull people to and keep them on your website.
Website Process includes:
- Design consultation to kick things off
- Selection of the best kind of website and layout for your needs (infrastructure/wireframes)
- Setup of a Squarespace, WordPress, Shopify, or Magento website
- Design & layout of up to 8 pages
- Design of all custom website graphics
- Links to social media accounts
- Optimization of site for mobile & iPad
- Search Engine Optimization (SEO)
- Video call website “walkthrough” & basic tutorial for managing your new website
Click here to take a look at my work >>
Click here to fill out a client questionnaire to determine service cost >>
Click here to fill out a client questionnaire to determine service cost >>
WEBSITE MANAGEMENT
Do you need a professional to manage your website and keep it up to date? Your business' website is one of your most important marketing assets. The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and growth of your business. But in order for that to happen, someone has to oversee the site. That person is your website manager.
Website Management includes:
- Developing and/or updating content
- Making adjustments to the design (or overhaul it)
- Handling online marketing projects ranging from SEO to social media marketing
- Ensuring website functionality and perform software updates
- Monitoring, assessing, and reporting on website performance
- Ensuring domain registration and hosting are current
SOCIAL MEDIA CREATION & MANAGEMENT
Do you need a professional to optimize your social media presence? If you want to grow your following, generate more leads, and increase engagement I have tried and true methods to optimize your social media channels and can create a social media strategy that can take you to the next level.
This package includes:
- Management of social media platforms
- Curation of content that converts and increases engagement
- Comments and responses to posts
- Development of your brand voice
- Optimization of social media accounts to help you get the most out of your profile
- Improvement of find-ability
JOURNALISM, COPYWRITING, AND BLOGGING
Do you need a professional writer or someone who can create well-written content for webpages, blogs, articles, newsletters, emails, PDF guides, and/or presentations? I combine the best SEO, brand voice, and user experience to curate the perfect story.
Services include, but are not limited to:
- Website Copy that your clients and audience won’t skim over, and is packed with personality
- Blogs to help drive people to your website and position you as an industry expert
- Email Newsletters to captivate your audience and generate customers
- PDF Guides are awesome giveaways that can really increase your email list, if done correctly
- Presentations that will captivate your audience and leave lasting impressions
- Ask about my independent journalism services
GRAPHIC DESIGN AND BRANDING
Are you ready to go all-in on a streamlined brand across all platforms of your business, from a custom logo to branded social media graphics? This complete package will give you a total design overhaul – resulting in a brand you’ll love!
Full branding overhaul includes:
- 3 primary logos to choose from
- Alternate logo
- Favicon
- Custom branding (lookbook)
- Unique branding elements
- Colour palette
- Fonts (accent, header, body)
- Textures
PHOTOGRAPHY
Do you need a professional who can develop high-quality photos for your website and social media accounts to promote your services, products, cause, or message? Well crafted photos CONVERT! Let’s create your own content and get away from stock photography.
This includes:
- Photoshoot
- Fully edited photos
ADD-ONS
- I'm ongoingly collaborating with other creatives to produce comprehensive artful communication packages, add-ons include video content, specialized website infrastructure, interactive or multi-media design, data research, specialized visual art etc. Communicate your needs and I'll make it happen.
BUSINESS ANALYSIS CONSULTING
Businesses need expert consultation and guidance from skilled communication arts professionals to thrive in the competitive online environment. I help my clients leverage their expertise and industry knowledge to strengthen their online promotion and build a strong internet marketing profile. The online industry is constantly changing as the top search engines' algorithms keep getting optimized to connect the businesses of the world at a whole new level. I can help your business take its online presence to the next phase.
Consulting helps:
- Specify the needs of your business
- Analyze your industry, competitors, and the market condition
- Reveal possible sources of additional revenue
- Recommend solutions for problems
- Provide examples of developed solutions
- Improve conditions for development
- Research
- Recommendations
- Scope of the project recommended
- Determining the approach for managing the project
- Reviews of existing standards to yield specific modifications
- Workshop facilitation explaining the goals
- Improved business model creation
- Risk identification and finding procedures to lessen them
E X P E R I E N C E
I graduated from a top communications college and have 15+ years of experience providing nonprofit organizations, corporations, and other businesses bilingual/biliterate (English and/or Spanish) digital engagement services as an employee or as an independent contractor. I am also a published writer with a professional degree in journalism and a graphic designer with professional certification and experience.
- Webpage and Blog Template Design or Customization and Management
- Branding (Art Direction & Design Production)
- Marketing Strategy, Marketing Collateral Design, E-mail Marketing,
Search Engine & Social Media Marketing - Public Relations
- Online Community Management
- Search Engine Optimization
- Lead Generation
- Journalism: Research, Interviewing, Proofreading, Writing
- Editing & Proofreading
- Content Writing
- Ghostwriting
- Creative Writing
- Copywriting
- Technical Writing
- Business Writing
- Research
- Digital photography
- Adobe Creative Suite
- Canva Pro
- Squarespace
- Wordpress
- Shopify
- Magento
- HTML5, CSS, JavaScript
- MailChimp
- Constant Contact
- Popular Social Media Platforms
- Asana and other project management platforms
- Blackbaud, Network for Good, Finalsite, and other field-specific integrated CMS and CRM
- More in my CV...
M Y P O R T F O L I O
If you want me to research and write about a specific topic, or write a service or product review please contact me here.
